Pop Up, Novelty & Touch and Feel

You can do it too with the new interactive novelty series It's Time to... .

You can do it too with Ladybird's It's Time to...!

This interactive novelty board book is filled with moving sliders and transforming flaps to help little ones mimic the adult behaviours they see every day.

In It's Time to... Bake It! toddlers can break the eggs, mix the batter and even decorate the cake!